Wouldn’t it be great if Likes and Tweets could also improve the ranking of your own website? Unfortunately, it’s not quite that simple. But before we ponder further, let’s first clarify what social signals are and how they can be used. Explanation of terms Social signals are publicly available information about the engagement of a… Continue reading What are social signals anyway?
The verb “to bait” translates very well as “to lure”. The idea is to somehow hook the user. In the case of click-baiting, this means clickbait. The bait is a small but powerful story. This technique is not new: We are all familiar with it from the tabloid media and the tabloids. But while a… Continue reading What is click-baiting, anyway?