Wouldn’t it be great if Likes and Tweets could also improve the ranking of your own website? Unfortunately, it’s not quite that simple. But before we ponder further, let’s first clarify what social signals are and how they can be used. Explanation of terms Social signals are publicly available information about the engagement of a… Continue reading What are social signals anyway?
The verb “to bait” translates very well as “to lure”. The idea is to somehow hook the user. In the case of click-baiting, this means clickbait. The bait is a small but powerful story. This technique is not new: We are all familiar with it from the tabloid media and the tabloids. But while a… Continue reading What is click-baiting, anyway?
Our checklist tells you what a good link structure looks like in order to provide your website visitors with an optimal user experience (UX). Use meaningful link texts! The most important thing to start with: use understandable and equally activating language for your links. Make sure that the right expectations are aroused in the visitor.… Continue reading 7 tips for a good link structure
A lead is a person who is interested in your company and has sent you a contact address. In the online sector, this is usually at least an e-mail address. However, it is important that the person in question, i.e. the lead, has voluntarily provided you with their contact details and that you have not… Continue reading What are leads, anyway?