The visitor of a website can contact the operator/owner of the website via a contact form. The contact form makes it easier to get in touch because the request or message can be written and sent directly via the website without having to take the detour via e-mail. For this reason, every website should offer… Continue reading What is a contact form?
Write the way you talk Every text, with all the rules, is a personal product. So do not try to pretend. You’ll only cramp up. When my junior copywriters ask me how they should write, I always say: Imagine you’re sitting at the counter and you meet a friend, and that’s who you’re telling the… Continue reading Helpful tips to get started with texts and questions when creating your questionnaire
Wouldn’t it be great if Likes and Tweets could also improve the ranking of your own website? Unfortunately, it’s not quite that simple. But before we ponder further, let’s first clarify what social signals are and how they can be used. Explanation of terms Social signals are publicly available information about the engagement of a… Continue reading What are social signals anyway?
The verb “to bait” translates very well as “to lure”. The idea is to somehow hook the user. In the case of click-baiting, this means clickbait. The bait is a small but powerful story. This technique is not new: We are all familiar with it from the tabloid media and the tabloids. But while a… Continue reading What is click-baiting, anyway?
Our checklist tells you what a good link structure looks like in order to provide your website visitors with an optimal user experience (UX). Use meaningful link texts! The most important thing to start with: use understandable and equally activating language for your links. Make sure that the right expectations are aroused in the visitor.… Continue reading 7 tips for a good link structure
A lead is a person who is interested in your company and has sent you a contact address. In the online sector, this is usually at least an e-mail address. However, it is important that the person in question, i.e. the lead, has voluntarily provided you with their contact details and that you have not… Continue reading What are leads, anyway?