Wouldn’t it be great if Likes and Tweets could also improve the ranking of your own website? Unfortunately, it’s not quite that simple. But before we ponder further, let’s first clarify what social signals are and how they can be used.
Explanation of terms
Social signals are publicly available information about the engagement of a social media account. They primarily include likes, shares, comments, and emoticons. Such signals indicate how relevant and how popular your content is.
First and foremost, it is the social networks themselves that use these signals. Their algorithms are designed to display the most relevant content possible in the user’s feed. Social signals, therefore, ensure visibility in the social networks.
Advantages of social signals
- Comments enable interaction with influencers and target customers.
- Engagement ensures that posts reach more users.
- Higher reputation; as an expert, if applicable (“thought leadership”).
- Social presence builds brand loyalty and customer loyalty.
Signals, therefore, play an enormously important role in the success of social media marketing and social selling.